Hamza Ayan is an experienced content marketing and digital communications professional with over six years of expertise developing high-impact content strategies across e-commerce, media, entertainment, and consumer-facing digital platforms. She has a strong track record of leading multi-channel content initiatives that drive audience growth, engagement, and revenue outcomes through a combination of content strategy, social media marketing, CRM campaigns, creator partnerships, and performance-driven optimization. At Tiki,…
Planned and executed a multi-channel Lunar New Year campaign combining editorial gift guides, influencer seeding, livestream shopping scripts, and CRM journeys, contributing to a 45% year-over-year GMV increase during the campaign period.
Built and scaled a 120-creator UGC program with standardized briefs, usage-rights workflows, and performance scoring systems, reducing content production costs per asset by 60% compared to agency production.
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Hamza Ayan is an experienced content marketing and digital communications professional with over six years of expertise developing high-impact content strategies across e-commerce, media, entertainment, and consumer-facing digital platforms. She has a strong track record of leading multi-channel content initiatives that drive audience growth, engagement, and revenue outcomes through a combination of content strategy, social media marketing, CRM campaigns, creator partnerships, and performance-driven optimization. At Tiki,…
Planned and executed a multi-channel Lunar New Year campaign combining editorial gift guides, influencer seeding, livestream shopping scripts, and CRM journeys, contributing to a 45% year-over-year GMV increase during the campaign period.
Built and scaled a 120-creator UGC program with standardized briefs, usage-rights workflows, and performance scoring systems, reducing content production costs per asset by 60% compared to agency production.