Kwame S.

Content Marketer / Strategist

Full-time available

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Bio

Kwame Sophia is an accomplished content marketing and communications professional with over seven years of experience developing content strategies, educational resources, and audience engagement programs across fintech, technology, entrepreneurship, and digital commerce sectors. She specializes in creating scalable content ecosystems that support customer acquisition, product adoption, developer engagement, and brand growth through a blend of strategic storytelling, SEO, multimedia content production, and performance…

  • Projects completed2
  • Hourly rate
  • 4+ years experience
  • Member since Jun 2026
Industries
FinTech
Expertise
WordPressAhrefsGoogle Analytics 4HubSpot
Video Intro
Projects

Hubtel Developer Content Hub

Designed and launched a developer-focused content hub featuring API tutorials, integration guides, technical documentation, and changelog updates. The initiative reduced support tickets for common integration issues by 40% and became one of the company's top organic acquisition channels for business signups.

Merchant Education Video Series

Scripted and produced a 16-episode educational video series designed to help small businesses digitize payment collection and inventory management processes. Distributed through WhatsApp, YouTube, and field-sales channels, the series accumulated more than 250,000 views and supported merchant onboarding efforts.

Experience

  1. Content Marketing Manager

    Hubtel· FinTechMay 2022 — Present
    • Own content strategy across B2B and consumer product lines for Ghana's leading payments and commerce platform
    • Launched the developer-focused content hub, growing API documentation traffic by 180%
    • Manage product launch content, explainer videos, and merchant onboarding guides
    • Built an always-on social content system covering four platforms with a consistent brand voice
    • Report monthly on content-attributed signups and engagement KPIs to leadership
    HubSpotWordPressGoogle Analytics 4AhrefsAdobe PremiereBuffer

  2. Communications & Content Associate

    Meltwater Entrepreneurial School of Technology (MEST)Aug 2019 — Apr 2022
    • Produced founder stories, program content, and demo-day materials for a pan-African technology incubator
    • Managed the alumni newsletter and increased open rates from 18% to 34%
    • Created multimedia content including blogs, podcasts, and videos documenting portfolio startups across five countries
    • Supported public relations efforts that resulted in coverage from major technology and business publications
    MailchimpWordPressAnchorCanvaHootsuite

  3. Content Writer

    FreelanceJun 2017 — Jul 2019
    • Delivered SEO-focused blog content and website copy for SMEs and agencies across Ghana and the United Kingdom
    • Specialized in fintech, logistics, and B2B technology content development
    WordPressGoogle DocsSurferSEO
Education

  1. BA English

    University of GhanaAccra, Ghana2012 — 2016