Own content strategy across B2B and consumer product lines for Ghana's leading payments and commerce platform
Launched the developer-focused content hub, growing API documentation traffic by 180%
Manage product launch content, explainer videos, and merchant onboarding guides
Built an always-on social content system covering four platforms with a consistent brand voice
Report monthly on content-attributed signups and engagement KPIs to leadership
Produced founder stories, program content, and demo-day materials for a pan-African technology incubator
Managed the alumni newsletter and increased open rates from 18% to 34%
Created multimedia content including blogs, podcasts, and videos documenting portfolio startups across five countries
Supported public relations efforts that resulted in coverage from major technology and business publications
Delivered SEO-focused blog content and website copy for SMEs and agencies across Ghana and the United Kingdom
Specialized in fintech, logistics, and B2B technology content development
Designed and launched a developer-focused content hub featuring API tutorials, integration guides, technical documentation, and changelog updates. The initiative reduced support tickets for common integration issues by 40% and became one of the company's top organic acquisition channels for business signups.
Scripted and produced a 16-episode educational video series designed to help small businesses digitize payment collection and inventory management processes. Distributed through WhatsApp, YouTube, and field-sales channels, the series accumulated more than 250,000 views and supported merchant onboarding efforts.