Wanjiru K.

Content Marketer / Strategist

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Bio

Wanjiru Kamau is an experienced content strategy and communications leader with more than seven years of expertise developing large-scale content programs across fintech, agriculture, development, and consumer-focused sectors. Based in Pakistan, she specializes in multilingual content strategy, customer education, brand storytelling, stakeholder communications, and audience engagement initiatives that drive measurable business and social impact. In her current role at M-KOPA, she leads content strategy across multiple…

  • Projects completed2
  • Hourly rate
  • 4+ years experience
  • Member since Jun 2026
Industries
FinTech
Expertise
FigmaWordPressGoogle Analytics 4
Video Intro
Projects

Multilingual Customer Education System

Built a modular customer education ecosystem consisting of SMS journeys, WhatsApp workflows, IVR scripts, and printed guides localized into English and Swahili. The program contributed to measurable reductions in payment defaults and customer support call volumes while improving customer onboarding outcomes.

Impact Storytelling Program

Created a structured impact storytelling initiative combining field interviews, customer success stories, data visualization, and annual impact reporting. The program supported investor communications and was utilized during two successful funding rounds totaling more than $75 million.

Experience

  1. Content Strategy Lead

    M-KOPA· FinTechMar 2023 — Present
    • Lead content strategy across five African markets for a fintech serving underbanked consumers
    • Built localized content systems in English and Swahili spanning SMS, WhatsApp, radio scripts, and digital channels
    • Own employer-brand and impact-storytelling content supporting fundraising and recruitment initiatives
    • Developed customer-education content that reduced first-payment default rates by 12%
    • Manage a four-person content team and external production partners
    ContentfulBrazeGoogle Analytics 4Sprout SocialFigmaNotion

  2. Content & Communications Manager

    Twiga FoodsSep 2020 — Feb 2023
    • Owned all external content for a B2B agri-logistics platform, from vendor education to investor communications
    • Created vendor onboarding content in three languages used across more than 8,000 retail partners
    • Managed crisis and change communications during major operational transitions
    • Produced impact reports and data stories cited by international development media
    WordPressMailchimpCanvaGoogle WorkspaceMeta Business Suite

  3. Content Executive

    Ogilvy AfricaJan 2018 — Aug 2020
    • Developed social and editorial content for FMCG, telecommunications, and banking clients across East Africa
    • Contributed to award-shortlisted integrated marketing campaigns
    • Managed community engagement and social listening reporting for key client accounts
    HootsuiteBrandwatchAdobe Creative SuitePowerPoint
Education

  1. BA Journalism and Mass Communication

    University of PakistanIslamabad, Pakistan2013 — 2017