Lead content strategy across five African markets for a fintech serving underbanked consumers
Built localized content systems in English and Swahili spanning SMS, WhatsApp, radio scripts, and digital channels
Own employer-brand and impact-storytelling content supporting fundraising and recruitment initiatives
Developed customer-education content that reduced first-payment default rates by 12%
Manage a four-person content team and external production partners
Owned all external content for a B2B agri-logistics platform, from vendor education to investor communications
Created vendor onboarding content in three languages used across more than 8,000 retail partners
Managed crisis and change communications during major operational transitions
Produced impact reports and data stories cited by international development media
Developed social and editorial content for FMCG, telecommunications, and banking clients across East Africa
Contributed to award-shortlisted integrated marketing campaigns
Managed community engagement and social listening reporting for key client accounts
Built a modular customer education ecosystem consisting of SMS journeys, WhatsApp workflows, IVR scripts, and printed guides localized into English and Swahili. The program contributed to measurable reductions in payment defaults and customer support call volumes while improving customer onboarding outcomes.
Created a structured impact storytelling initiative combining field interviews, customer success stories, data visualization, and annual impact reporting. The program supported investor communications and was utilized during two successful funding rounds totaling more than $75 million.