Perfect score on Multiple Choice questions, Difficulty Easy
Great score on Leverage Shopify Analytics to Boost Conversion Rates, Difficulty Medium
Good score on Optimize Shopify Storefront for Performance, Difficulty Medium
Good score on Enhance Online Store Functionality Using Shopify's API, Difficulty Medium
Designed, built, and maintained the Zia Africa e-commerce website using Shopify's no-code and low-code tools. This includes creating new pages, sections, and templates to showcase our fashion collections.
Identified, installed, and configured Shopify apps and third-party integrations to enhance website functionality, such as customer reviews, loyalty programs, and pop-ups, without writing custom code.
Focused on improving the website's navigation, layout, and overall user experience to increase customer engagement and conversion rates.
Worked closely with the marketing and product teams to ensure our fashion products are displayed attractively and accurately. This includes managing product collections, categories, and tags to improve searchability and customer browsing.
Continuously monitored the website's performance and loading speed, implementing best practices to ensure a fast and seamless shopping experience for our customers.
Implemented on-page SEO best practices within the Shopify platform to improve Zia Africa's search engine rankings. This includes optimizing meta titles, descriptions, image alt text, and URLs.
Customized the Shopify theme to align with Zia Africa's brand identity and aesthetic, using the theme editor and minimal CSS/HTML where necessary.
Designed, developed, and maintained a fully-functional Shopify e-commerce store dedicated to selling African dresses, managing all aspects from product setup to user experience.
Implemented targeted email marketing campaigns using an integrated mailing app to increase customer engagement, promote new arrivals, and drive repeat purchases.
Managed all on-site search engine optimization (SEO) efforts, including optimizing product descriptions, meta tags, and collection pages to improve search rankings and increase organic traffic.
Successfully integrated and managed various third-party apps to enhance store functionality, specifically focusing on a mailing app to build and segment customer lists.
Increased user engagement by at least 30% through targeted email marketing campaigns using integrated mailing apps to promote new arrivals and drive repeat purchases.
Ensured the store was optimized for both desktop and mobile platforms, resulting in a seamless and responsive shopping experience for customers.
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