Summary
Syeda F Z is a skilled Product Designer and UI/UX specialist with over three years of experience designing intuitive and user-focused digital products across web and mobile platforms. She has strong expertise in user experience design, interaction design, and UX research, leveraging tools such as Figma, Framer, and FigJam to create wireframes, interactive prototypes, and scalable design systems. Fatima applies data-driven design methodologies, including usability testing and user research, to inform iterative improvements that enhance engagement, conversion rates, and overall product usability. She is experienced in building responsive interfaces optimized for cross-device performance and increasing mobile adoption. With a solid background in collaborating with developers and product managers, she ensures seamless design implementation and efficient product delivery. Her technical foundation, combined with a user-centered approach and problem-solving mindset, enables her to consistently deliver high-quality, impactful design solutions in fast-paced, collaborative environments.
Meet Syeda Fatima Z.
Assessment Scores
Great score on UI/UX Multiple Choice Questions, Difficulty Medium
Great score on Enhance Usability of Fitness App Customization Feature, Difficulty Hard
Great score on Conduct a Final Design Audit for a Digital Magazine Landing Page, Difficulty Easy
Great score on Enhance Mobile Banking App for Elderly Users, Difficulty Hard
Experience
Mega IT Solutions
UI UX Designer
Intern
Dec 2021 — Sep 2022
Led UI/UX design for Georgetown Events Hospitality Group
Managing websites and portals for all restaurants. Enhanced user experience and branding
Coordinated design projects, collaborating with crossfunctional teams to ensure seamless integration of design elements
Resulting in increased customer engagement and satisfaction.
Technologies:
Figma
FigJam
Vital Web Solutions
UI UX Designer
Full-Time
Oct 2022 — Sep 2023
Led redesign efforts for improved user experience and conversion rates.
Applied user-centric principles for intuitive interfaces, boosting engagement and conversions.
Conducted tests and studies, guiding iterative design enhancements based on user feedback.
Created responsive interfaces, optimizing user experience across devices and increasing mobile traffic.
Half Space
UI UX Designer
Remote
Oct 2023 — Feb 2024
Led and contributed to numerous web & app design projects during my tenure.
Conducted extensive user research and usability testing to drive user-centered design decisions.
Developed wireframes, interactive prototypes, & visual mockups to communicate design concepts effectively.
Collaborated seamlessly with cross-functional teams, including developers and product managers.
Technologies:
Figma
FigJam
Framer
Funadiq
Product Designer
Full-Time
Apr 2024 — Present
Designed and managed various web and app projects.
Conducted user research and usability tests for user-focused designs.
Created wireframes, prototypes, and visual mockups to present ideas.
Worked closely with developers and product managers for smooth execution.
Technologies:
Figma
Framer
Projects
I designed Chatbot AI, a conversational interface inspired by ChatGPT. The goal was to create a modern, intuitive, and user-friendly chat experience where users can interact naturally with an AI assistant.
Developed a mobile fitness application that enables users to calculate daily calorie requirements and track their nutrition intake effectively. Designed and implemented workout and activity tracking features with real-time progress monitoring to enhance user engagement. Integrated BMI and macronutrient calculators to provide personalized insights and support goal-based fitness planning.
Developed a comprehensive restaurant management dashboard to streamline order processing, inventory tracking, and daily sales monitoring. Designed real-time reporting features to analyze revenue, customer trends, and operational performance for data-driven decision-making. Implemented role-based access and intuitive UI components to improve staff efficiency and overall restaurant operations.
Designed and developed the UC Dashboard to provide a centralized view of key metrics, user activity, and operational insights through an intuitive and responsive interface. Implemented data visualization components and interactive filters to enhance real-time decision-making and performance tracking. Focused on clean UI/UX principles to ensure seamless navigation, scalability, and improved user engagement.
Designed a Pharmacy Dashboard with clarity at its core. The goal was to help users quickly search pharmacies by location, manage prescriptions, and access critical data without friction. Information is cleanly structured on the main screen, with smart typography highlighting what matters most and a minimal color system guiding focus and accessibility.
Led the coordination and execution of Umrah travel packages in collaboration with PIA, ensuring seamless flight and ground service integration. Managed end-to-end operations including booking management, documentation, and customer support to deliver a smooth pilgrimage experience. Strengthened partnerships and optimized travel logistics to enhance service quality and customer satisfaction.
Education
Bachelor of Science in Computer Science (BSCS)
2018 - 2022
AIOU
Islamabad, Pakistan
