Summary
Syed R. is a highly accomplished Senior Product Designer with over nine years of experience driving end-to-end UX and UI design across SaaS, FinTech, EdTech, enterprise AI, and e-commerce sectors. His expertise covers product design and strategy, product discovery, alignment, design leadership, mentorship, user research, usability testing, agile collaboration, stakeholder communication, and workshop facilitation. Syed is proficient in Figma for design systems, components, tokens, and prototyping, as well as AI-assisted design and research tools such as ChatGPT, Gemini, Claude, Lovable, Midjourney, and Firefly. He is also skilled with Adobe Creative Suite, Framer, Notion, JIRA, Slack, Protopie, and Principle. His work includes building and scaling full design systems, leading and mentoring design teams, creating data-driven and accessible user experiences, and driving measurable improvements in user satisfaction and business metrics. Syed's portfolio includes key roles at National Company For Learning & Education, Darvis, Discretelogix, and successful freelance projects such as Beedyo and Frixals Design System. With a BS in Computer Science and advanced certifications in modern UX/UI practices, he demonstrates strong cross-functional collaboration with engineering, product, and leadership teams, while designing impactful experiences for multilingual and low-tech user markets across web, iOS, and Android platforms.
Meet Syed R.
Assessment Scores
Correct on Redesign the Meal Tracking Interface for User Friendliness, Difficulty Medium
Correct on Best Practices for Utilizing Components and Variants in Figma, Difficulty Medium
Correct on Enhance Tablet Responsiveness for E-commerce Website, Difficulty Medium
Great on Enhance Usability of Fitness App Customization Feature, Difficulty Hard
Great on Conduct a Final Design Audit for a Digital Magazine Landing Page, Difficulty Easy
Great on Enhance Mobile Banking App for Elderly Users, Difficulty Hard
Experience
National Company For Learning & Education
EdTech
Senior Product Designer (UX/UI)
Full-Time
Nov 2023 — Nov 2025
Leading end-to-end product design for Hessa, a government-scale EdTech platform used by schools, teachers, guardians, and students across web and mobile.
Owned 0 to 1 design and launch of a cross-platform learning platform, taking it from concept to live production within 8 months.
Built and scaled a full design system (components, patterns, accessibility, tokens) used across all product modules and teams.
Led and mentored a multi-designer team, setting standards for quality, documentation, and delivery.
Designed experiences for three distinct user groups (students, teachers, guardians), balancing child-friendly UX with professional-grade workflows.
Conducted usability testing and feedback loops in a low-tech, Arabic-first user market, iterating designs to reduce complexity and improve adoption.
Delivered a 70% improvement in user satisfaction since initial launch through research-driven iteration and UX simplification.
Designed and shipped core modules including course management, interactive content, progress tracking, and student workflows across web and mobile.
Used AI-assisted research and ideation workflows to accelerate user research synthesis, UX copy, and design iteration.
Darvis
AI/ML
Senior Product Designer (UX/UI)
Full-Time
Nov 2022 — Nov 2023
Designed UX and UI for AI-driven inventory and digital shelf platforms, helping large enterprises monitor, audit, and optimize physical assets in real time.
Created data-heavy dashboards and workflows that translated computer vision outputs into clear, actionable insights for operations and compliance teams.
Built and rolled out a scalable design system used across Darvis enterprise AI products, improving consistency and development speed.
Partnered closely with machine learning, engineering, and product teams to design interfaces that balanced technical complexity with usability.
Introduced Figma component properties and tokens, enabling faster iteration and more reliable handoff to development.
Conducted user research and stakeholder workshops with enterprise teams to validate workflows and ensure designs supported real operational needs.
Discretelogix
SaaS
Creative Lead (UX/UI)
Full-Time
Aug 2015 — Apr 2017
Owned end-to-end design strategy and delivery for multiple SaaS, FinTech, and e-commerce products across web and mobile, partnering with engineering, product, and marketing to drive growth and revenue.
Built and led a 6-designer team, establishing workflows, quality standards, consistency, delivery, and cross-team collaboration.
Used analytics, heatmaps, and HEART metrics to identify UX bottlenecks, contributing to a 30% revenue increase in Q1 2022.
Led design for Black Friday 2021, supporting the company’s highest-ever revenue of $38K.
Delivered end-to-end UX and UI for SaaS, FinTech, and e-commerce platforms across iOS, Android, and web.
UX/UI Designer
Full-Time
Oct 2017 — May 2019
Designed end-to-end UX and UI for SaaS, FinTech, and e-commerce products, from discovery to high-fidelity delivery.
Created wireframes, flows, prototypes, and UI systems used by engineering teams in production.
Collaborated closely with developers and product managers to ship features aligned with business and user needs.
Contributed to the early foundations of the company’s design system.
Directksa
Travel
Senior Product Designer
Full-Time
Nov 2025 — Present
Conducted usability testing and feedback loops in a low-tech, Arabic-first user market, iterating designs to reduce complexity and improve adoption.
Collaborated to and scaled a full design system (components, patterns, accessibility, tokens) used across all product modules and teams.
Designed and shipped core modules including My Requests, Visas, Flights, Hotels, and Bookings workflows across web and mobile.
Used AI-assisted research and ideation workflows to accelerate user research synthesis, UX copy, and design iteration.
Projects
Crafting intuitive and visually appealing digital experiences that prioritize user needs and business goals. Beedyo is a platform that feels as simple as TikTok, but as purposeful as Calendly. - Let creators pitch themselves through short videos - Allow guests to book live interactions - Encourage real-time community through likes & comments
I built Frixals to solve more than just visual inconsistencies, I wanted to give teams a shared language that makes scaling effortless. A system that eliminates guesswork, speeds up development, and ensures every product feels consistent, no matter who’s designing or building it. It’s the bridge between creative vision and engineering precision.
Education
BS Computer Science
2010 - 2015
PMAS University of Arid Agriculture
Rawalpindi, Pakistan
