Syed R. is a highly accomplished Senior Product Designer with over nine years of experience driving end-to-end UX and UI design across SaaS, FinTech, EdTech, enterprise AI, and e-commerce sectors. His expertise covers product design and strategy, product discovery, alignment, design leadership, mentorship, user research, usability testing, agile collaboration, stakeholder communication, and workshop facilitation. Syed is proficient in Figma for design systems, components, tokens, and prototyping, as well as AI-assisted… Show more

1. Senior Product Designer (UX/UI)

   National Company For Learning & Education· EdTechNov 2023 — Nov 2025

   • Leading end-to-end product design for Hessa, a government-scale EdTech platform used by schools, teachers, guardians, and students across web and mobile.
   • Owned 0 to 1 design and launch of a cross-platform learning platform, taking it from concept to live production within 8 months.
   • Built and scaled a full design system (components, patterns, accessibility, tokens) used across all product modules and teams.
   • Led and mentored a multi-designer team, setting standards for quality, documentation, and delivery.
   • Designed experiences for three distinct user groups (students, teachers, guardians), balancing child-friendly UX with professional-grade workflows.
   • Conducted usability testing and feedback loops in a low-tech, Arabic-first user market, iterating designs to reduce complexity and improve adoption.
   • Delivered a 70% improvement in user satisfaction since initial launch through research-driven iteration and UX simplification.
   • Designed and shipped core modules including course management, interactive content, progress tracking, and student workflows across web and mobile.
   • Used AI-assisted research and ideation workflows to accelerate user research synthesis, UX copy, and design iteration.
2. Senior Product Designer (UX/UI)

   Darvis· AI/MLNov 2022 — Nov 2023

   • Designed UX and UI for AI-driven inventory and digital shelf platforms, helping large enterprises monitor, audit, and optimize physical assets in real time.
   • Created data-heavy dashboards and workflows that translated computer vision outputs into clear, actionable insights for operations and compliance teams.
   • Built and rolled out a scalable design system used across Darvis enterprise AI products, improving consistency and development speed.
   • Partnered closely with machine learning, engineering, and product teams to design interfaces that balanced technical complexity with usability.
   • Introduced Figma component properties and tokens, enabling faster iteration and more reliable handoff to development.
   • Conducted user research and stakeholder workshops with enterprise teams to validate workflows and ensure designs supported real operational needs.
3. Creative Lead (UX/UI)

   Discretelogix· Enterprise & SaaSAug 2015 — Apr 2017

   • Owned end-to-end design strategy and delivery for multiple SaaS, FinTech, and e-commerce products across web and mobile, partnering with engineering, product, and marketing to drive growth and revenue.
   • Built and led a 6-designer team, establishing workflows, quality standards, consistency, delivery, and cross-team collaboration.
   • Used analytics, heatmaps, and HEART metrics to identify UX bottlenecks, contributing to a 30% revenue increase in Q1 2022.
   • Led design for Black Friday 2021, supporting the company’s highest-ever revenue of $38K.
   • Delivered end-to-end UX and UI for SaaS, FinTech, and e-commerce platforms across iOS, Android, and web.
4. UX/UI Designer

   Discretelogix· Enterprise & SaaSOct 2017 — May 2019

   • Designed end-to-end UX and UI for SaaS, FinTech, and e-commerce products, from discovery to high-fidelity delivery.
   • Created wireframes, flows, prototypes, and UI systems used by engineering teams in production.
   • Collaborated closely with developers and product managers to ship features aligned with business and user needs.
   • Contributed to the early foundations of the company’s design system.
5. Senior Product Designer

   Directksa· Travel & HospitalityNov 2025 — Present

   • Conducted usability testing and feedback loops in a low-tech, Arabic-first user market, iterating designs to reduce complexity and improve adoption.
   • Collaborated to and scaled a full design system (components, patterns, accessibility, tokens) used across all product modules and teams.
   • Designed and shipped core modules including My Requests, Visas, Flights, Hotels, and Bookings workflows across web and mobile.
   • Used AI-assisted research and ideation workflows to accelerate user research synthesis, UX copy, and design iteration.

1. BS Computer Science

   PMAS University of Arid AgricultureRawalpindi, Pakistan2010 — 2015