Summary
Faraz A. is a highly skilled Senior Shopify Developer and E-Commerce Specialist with over five years of experience building high-converting and visually polished Shopify and Magento storefronts for global brands. He has deep proficiency in Shopify, Shopify Plus, Magento 2 Commerce, Magento 1, and WordPress, as well as strong expertise in Liquid, JavaScript, HTML5, CSS3, Bootstrap, jQuery, PHP, MySQL, SQL, and C#. Faraz excels in building custom themes, modular sections using metafields and metaobjects, and implementing advanced store features like mega menus, cart drawers with product recommendations, collection filters, landing pages, free-shipping bars, and quick view functionality. He is experienced with modern Shopify development tools such as Shopify CLI, Theme Kit, and Dawn, in addition to integrating popular apps—including Klaviyo, Yotpo, Judge.me, ReCharge, Gorgias, Loox, Okendo, PageFly, and Shogun. Faraz specializes in landing page optimization, performance tuning, Lighthouse audits, Core Web Vitals, lazy loading, and image optimization to consistently deliver sub-3 second load times and top-tier user experiences. He has managed projects for brands like FILA Korea, Wilson Korea, Allbirds Korea, Reef, Titan Fitness, JoJo Whiskey, Triforce, Wishtrend, and Haler, consistently enabling marketing teams to operate with minimal developer dependency. With exceptional communication in English, Urdu, and Punjabi, and proficiency in project management tools such as Slack, Jira, ClickUp, Monday.com, Trello, Notion, Git, and GitHub, Faraz brings a comprehensive and proven e-commerce technical skill set that can drive measurable business growth for his clients.
Meet Faraz A.
Assessment Scores
Correct on Identify the Function of Shopify's Liquid Template Engine, Difficulty Medium
Correct on Optimize International Shipping Rates in Shopify, Difficulty Medium
Correct on Configure a Shopify Store for Unified Shopping Experience, Difficulty Medium
Correct on Diagnose and Optimize Shopify Store Load Time, Difficulty Medium
Great on Leverage Shopify Analytics to Boost Conversion Rates, Difficulty Medium
Great on Optimize Shopify Storefront for Performance, Difficulty Hard
Great on Enhance Online Store Functionality Using Shopify's API, Difficulty Medium
Experience
Lukuku.co
E-Commerce
Senior Shopify & E-Commerce Developer
Full-Time
Oct 2022 — Apr 2026
Built custom Shopify themes featuring advanced components such as mega menus, dynamic cart drawers with product recommendations, free-shipping progress bars, product filtering and sorting, quick view modals, AJAX-based add-to-cart, and responsive, mobile-first layouts to enhance user experience and drive conversions.
Developed modular, reusable Shopify sections powered by metafields and metaobjects—enabling marketing teams to manage dynamic content, landing pages, product highlights, and promotional campaigns with zero developer dependency. Implemented flexible schema settings, dynamic content binding, localization support, and scalable section architecture to support rapid iteration, personalization, and consistent storefront experiences across different markets.
Achieved sub-3s load times across all storefronts through comprehensive Lighthouse audits, lazy loading, and critical CSS implementation. Optimized asset delivery with code splitting, minification, and deferred script loading, while improving Core Web Vitals (LCP, CLS, INP) via image optimization, font loading strategies, and efficient Liquid rendering—resulting in faster, more stable, and conversion-friendly user experiences.
Delivered Shopify & Shopify Plus projects for clients across South Korea, Philippines, Saudi Arabia, UAE, UK, USA, Canada, Argentina, etc. Worked on multi-region storefronts with localization, currency handling, and performance optimization tailored to diverse markets and user behaviors.
Integrated review, loyalty, upsell, subscription, marketing automation, SEO, analytics, and email marketing apps across multiple high-traffic Shopify stores.
Technologies:
Shopify
Shopify Plus
Liquid
JavaScript
Storefront API
AJAX
HTML5
CSS3
ShopDev
E-Commerce
Shopify Developer
Full-Time
Aug 2020 — Sep 2022
Customized Shopify & Magento 1/2 storefronts across fashion, fitness, pharma, and consumer goods.
Built mobile-first UIs with HTML5, CSS3, Bootstrap, JavaScript, jQuery ensuring cross-browser fidelity.
Improved conversion rates via Liquid template optimization — product pages, filters, and checkout flows.
Technologies:
Shopify
Magento 1
Magento 2
HTML5
CSS3
Bootstrap
JavaScript
jQuery
Shopify Plus
Projects
Developed and optimized a Shopify storefront for Fila Korea, focusing on performance, scalability, and a localized user experience. Implemented custom Shopify OS 2.0 sections, Figma-to-theme conversion, and advanced Liquid logic to support dynamic merchandising and marketing campaigns.
Developed and maintained a Shopify Plus storefront for Wilson Korea, focusing on a highly localized and conversion-optimized shopping experience. Implemented custom OS 2.0 sections and advanced Liquid logic to support dynamic product merchandising, promotions, and structured content. Built complex product configuration features including tennis string selection options, racket customization flows, and guided buying experiences. Developed a membership system with tier-based benefits, exclusive pricing, and customer segmentation to enhance retention and loyalty. Integrated marketing, loyalty, and subscription apps while optimizing performance for high-traffic scenarios. Improved Core Web Vitals through lazy loading, asset optimization, and streamlined theme architecture to ensure fast and stable storefront performance across all devices.
Developed a fully custom Shopify storefront for Haler with a bespoke design system and high-performance architecture. Built advanced product page experiences featuring GSAP animations and ScrollTrigger-based interactions, including smooth scroll effects, animated product reveals, and interactive UI elements. Implemented dynamic sections using Shopify OS 2.0 and Liquid for flexible content management. Focused on delivering a highly engaging and modern user experience while maintaining performance optimization through lazy loading, asset control, and efficient script handling across the storefront.
Education
BS Software Engineering
2015 - 2019
COMSATS University Islamabad, Sahiwal Campus
Pakistan
