Product Strategist & MVP Definition Lead
Partnered with an early-stage startup to define the MVP for a consumer-facing e-commerce portal enabling users to list items for sale and set up personalized storefronts. Led discovery workshops to align founders and stakeholders on scope, user needs, and business goals before a single line of code was written. Translated a broad founding vision into a prioritized, buildable MVP — balancing ambition against real constraints of budget, timeline, and a lean team. Delivered a clear product foundation that gave the startup confidence to move into development without second-guessing scope. THE CHALLENGE • Founding team had strong vision but no structured product definition or delivery framework • Scope ambiguity risk — feature ideas were expanding faster than resources could support • Dual user journeys required — both buyers and sellers needed seamless, distinct experiences • Limited runway meant MVP had to be lean without sacrificing core user value • No existing backlog, roadmap, or documented requirements to hand off to developers • Stakeholder alignment needed across founders with different priorities and assumptions APPROACH Discovery & Stakeholder Alignment Facilitated structured discovery workshops with the founding team to surface assumptions, define target users, and agree on the core problem the product needed to solve. User Journey Mapping Mapped end-to-end journeys for both buyer and seller personas — identifying key touchpoints, pain points, and must-have interactions to include in the MVP. MVP Scoping & Prioritization Led a feature prioritization exercise using impact vs. effort frameworks. Separated must-have MVP features from future-phase enhancements to protect launch scope. Story Mapping & Backlog Build Translated the prioritized scope into a full user story map and sprint-ready backlog — epics, user stories, and acceptance criteria written to definition of ready. Wireframing & UX Flow Produced wireframes for core flows including item listing, storefront setup, and buyer browsing — giving the team a visual reference to pressure-test before development. Roadmap & Handoff Delivered a phased product roadmap showing MVP scope and post-launch priorities, along with full handoff documentation to onboard the development team cleanly. DELIVERABLES • Discovery workshop facilitation and findings summary report • MVP scope definition with prioritized feature list and out-of-scope log • User story map covering full buyer and seller journeys • Phased product roadmap aligned to startup business goals and runway • Sprint-ready backlog with epics, user stories, and acceptance criteria • Wireframes and UX flow for storefront setup and item listing • Handoff documentation package for development team onboarding
