Content Marketer / Strategist

Open to full-time
Bio

Priya S is a senior content marketer and strategist with over seven years of experience in driving organic growth and content operations for SaaS and enterprise organizations. Her core expertise includes the use of Ahrefs, SEMrush, HubSpot, and Google Analytics 4 to build SEO frameworks, manage content strategies, and execute editorial operations. Priya is adept at developing sales-enablement content and running content audits, leveraging her skills in content analytics and marketing automation platforms. At ContentLeap, Priya led a team to implement topic-cluster SEO frameworks, resulting in a 140% average increase in client organic traffic over nine months. Previously at Freshworks, she managed the Freshdesk blog, increasing monthly organic sessions from 180K to 450K, and launched a customer-story program that produced over 40 case studies. Priya holds a BA in Mass Communication from Christ University. She is best suited for roles that involve leading content strategy and operations for B2B SaaS companies, focusing on SEO and demand generation.

Expertise
WordPressSEMrushAhrefsGoogle Analytics 4HubSpotMarketoFigma
Projects

B2B SaaS Topic Cluster Playbook

A repeatable topic-cluster content framework covering keyword research, internal linking architecture, and content briefs. Deployed across 8 client sites, producing an average 2.3x increase in non-brand organic traffic within two quarters.

Webinar-to-Pipeline Funnel

Designed a quarterly webinar content funnel (promotion, registration nurture, post-event repurposing into blogs, clips, and email sequences) that generated 600+ MQLs per quarter for a mid-market SaaS client.

Experience
  1. Senior Content Strategist

    ContentLeap· Enterprise & SaaSSep 2023Present
    • Own end-to-end content strategy for 12+ B2B SaaS clients across the US and APAC markets
    • Built topic-cluster SEO frameworks that grew client organic traffic by an average of 140% in 9 months
    • Lead a team of 5 writers and 2 editors, managing editorial calendars and quality rubrics
    • Develop sales-enablement content (case studies, whitepapers, battlecards) aligned with revenue teams
    • Run quarterly content audits and competitive gap analyses using Ahrefs and SEMrush
    AhrefsSEMrushHubSpotGoogle Analytics 4NotionWordPressFigma
  2. Content Marketing Manager

    FreshworksJun 2020Aug 2023
    • Managed the Freshdesk product blog, growing monthly organic sessions from 180K to 450K
    • Launched a customer-story program producing 40+ case studies across verticals
    • Partnered with demand-gen on nurture email sequences and gated-asset funnels
    • Owned content localization workflows for EU and SEA markets
    HubSpotMarketoGoogle Search ConsoleTrelloClearscope
  3. Content Writer

    ZohoMay 2018May 2020
    • Wrote long-form product and help-center content for Zoho CRM and Zoho Campaigns
    • Produced weekly newsletters reaching 200K+ subscribers
    • Collaborated with product marketing on launch messaging and landing pages
    WordPressMailchimpCanvaGoogle Analytics
Education
  1. BA Mass Communication

    Christ UniversityBangalore, India2014 — 2017

Content Marketer / Strategist

3-4 years experience

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