Own end-to-end content strategy for 12+ B2B SaaS clients across the US and APAC markets
Built topic-cluster SEO frameworks that grew client organic traffic by an average of 140% in 9 months
Lead a team of 5 writers and 2 editors, managing editorial calendars and quality rubrics
Develop sales-enablement content (case studies, whitepapers, battlecards) aligned with revenue teams
Run quarterly content audits and competitive gap analyses using Ahrefs and SEMrush
Managed the Freshdesk product blog, growing monthly organic sessions from 180K to 450K
Launched a customer-story program producing 40+ case studies across verticals
Partnered with demand-gen on nurture email sequences and gated-asset funnels
Owned content localization workflows for EU and SEA markets
Wrote long-form product and help-center content for Zoho CRM and Zoho Campaigns
Produced weekly newsletters reaching 200K+ subscribers
Collaborated with product marketing on launch messaging and landing pages
A repeatable topic-cluster content framework covering keyword research, internal linking architecture, and content briefs. Deployed across 8 client sites, producing an average 2.3x increase in non-brand organic traffic within two quarters.
Designed a quarterly webinar content funnel (promotion, registration nurture, post-event repurposing into blogs, clips, and email sequences) that generated 600+ MQLs per quarter for a mid-market SaaS client.